A Familiarization Trip is a trip planned with the purpose of enhancing your destination knowledge so that you can better serve your clients and build better trips.

Fam Trips allow you to become an expert in the city or country you are visiting, and offer firsthand experience and insider recommendations that your clients would never be able to book on their own.

Fam Trips also expand your reach and relationships with important contacts in the country and companies you are working with.

In short, FAM/educational trips can provide in-depth, first-hand knowledge about the products you have in your inventory. Use that wealth of information to customize trips and demonstrate your immense value to your clients!

We recommend observing proper professional etiquette while on FAM trips. This means you should: 

• Plan to immerse yourself in the local culture to really experience a destination.

• Be kind to everyone with whom you come in contact because you represent yourself, your agency, and your country. 

• Don’t overindulge because this surely will detract from your learning and harm your reputation.

• Show proper respect and demonstrate professionalism by dressing appropriately. (Pro Tip: FAM trips can be very long days of walking and standing. Be sure to wear appropriate shoes and attire.)

• Always exhibit professional behavior because this is a business trip, not a vacation.

Top Etiquette Tips for Advisors:

• Always respond to an invitation.

• Don’t participate in trips that are not relevant to your clients’ requirements.

• Once acceptance is confirmed, it is compulsory. If you can’t attend, make every effort to find a replacement.

• Don’t assume your immediate family is invited to participate. This is a business trip. 

• Make sure staff members are insured for overseas trips and for activities.

• Be courteous to your hosts. 

*A Host from Levarté Travel will be present on FAM Trips of 10 or more attendees.

• Is it a destination that is represented by your agency, something you actively market and sell or have in your existing business plan to add as a new destination?

• Are the properties you’ll see ones that match the quality of hotels/resorts you sell? 

• If you go, have you mapped out key questions, goals, things you need to know or see? 

• What’s your plan to market the knowledge you gain from the FAM? Blog posts, articles, videos, newsletters, photos? 

• How will you turn what you learned into marketing that converts? 

• Do you have any clients interested in going who can follow your journey? 

• Does the cost of the FAM fit within your marketing budget for education and training? 

All activities scheduled in the Fam Trip agenda are mandatory. If you fail to attend any of them, you will be charged a Fee for the entire Fam Trip stay.

We are happy to help - send an email to groups@levartetravel.com with your Fam Trip questions.